AI Adoption Survey

Enterprise AI is mainstream: most surveys report strong year‑over‑year
growth in usage and pilots moving to production.

• GenAI agents are emerging quickly: multiple surveys show ~1/3 to ~2/3
of large firms piloting or deploying agents in 2025.

• Budget momentum: executives widely plan to increase AI spend over
the next 12–24 months.

• Scaling challenge: data foundations, governance, and change management
remain the top barriers to value realization.

• Workforce impact: large majorities expect AI to augment roles, while broad
workflow integration is still early.

• Security & risk: leaders are investing in guardrails (governance, safety,
cybersecurity) as adoption scales.

• Early value pockets: customer service, marketing, software engineering,
and analytics show fastest time‑to‑value.

Who Ran What: Latest AI Adoption Surveys (links + toplines)

McKinsey & Company | The State of AI: How organizations are rewiring to capture value Mar 2025 | Global; n=1,491 (core exhibits n=1,229 AI users) | Global | ≈78% say their org uses AI in ≥1 business function

Deloitte | State of Generative AI in the Enterprise — 2024 Year‑End

Mar 2025 | n=2,773 senior leaders; 14 countries; Jul–Sep 2024 fieldwork | Global | ≈74% report top GenAI initiative meets/exceeds ROI expectations

PwC | AI Agent Survey

May 2025 | US; n≈300 senior executives | US | ≈88% plan to increase AI budgets; 79% already using agents

KPMG | AI Quarterly Pulse Survey (Q2–Q3 2025)

Jun–Sep 2025 | US; n≈130 executives at >$1B revenue firms US (large enterprise) | ≈33–42% report deploying AI agents in 2025 waves

Bain & Company | Generative AI Survey (periodic waves)

May 2025 | US; waves n≈184–200 (Oct ’23–Dec ’24) US | ≈95% of US companies using GenAI; production use cases doubled YoY •

BCG | AI at Work 2025

Jun 2025 | n≈10,600 workers; 11 countries/regions | Global | Strong momentum,
but only a minority show broad workflow integration

Accenture | Front‑runners’ Guide to Scaling AI (survey)

May 2025 | Global; n≈2,000 executives (≈1,998 companies)
Global (large enterprise) | ≈70% say strong data foundations are critical to scale AI

IBM (IBV) | 2025 CEO Study: 5 mindshifts to supercharge growth

May 2025 | Global; n=2,000 CEOs; 33 countries; 24 industries | Global (CEOs) | ≈61% adopting AI agents; AI investment growth expected to accelerate •

Sep 2025 | Global; n=1,020 organizations; fielded May–Jun 2025 | Global | Executives expect near‑term value as scaling accelerates

Sources

1. McKinsey & Company — The State of AI: How organizations are rewiring to capture value (Mar 2025)

2. Deloitte — State of Generative AI in the Enterprise — 2024 Year‑End (Mar 2025)

3. PwC — AI Agent Survey (May 2025)

4. KPMG — AI Quarterly Pulse Survey (Q2–Q3 2025) (Jun–Sep 2025)

5. Bain & Company — Generative AI Survey (periodic waves) (May 2025)

6. BCG — AI at Work 2025 (Jun 2025)

7. Accenture — Front‑runners’ Guide to Scaling AI (survey) (May 2025)

8. IBM (IBV) — 2025 CEO Study: 5 mindshifts to supercharge growth (May 2025)

9. Capgemini Research Institute — Generative AI in Organizations 2025 (Sep 2025)